Check this out the clean minimalist bookstore in luxury shopping district of Ginza in Tokyo .It is a one room shop that contains just a table with small stack of book, desk and chest of drawers which works as the counter.The best part is the stack of books are a single book.
Owner Yoshiyuki Morioka who is an experienced bookseller, came up with the idea for his new store as a way of enhancing readers’ intimacy with a particular book. The books is kept for 6 days and matched with relevant theme by related artwork and other objects gracing the store. The book’s author and editor also are encouraged to hang out in the store during this time. This gives the readers a three-dimensional ambience and experience for enjoying as well as in purchasing the book.
With just seven months of business, Morioka sold 2,100 books with customers around the world who stopped by With almost a decade in the book business with 200 books Morioka noticed two things. Firstly, the customers often appeared overwhelmed or flummoxed by the number of available titles.Secondly whenever there were book launches, lot of people visited the store.
Thus he came up with an idea to offer simplicity and enjoy the experience for the customer to gather to celebrate a certain title.This unusual one-book shop concept thus manages both of these preferences !
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